We live in a world where everything is branded. Branded refers to the recognition of a company. Branding at its most effective means that a company is recognised on an international scale. However in some cases of marketing branding has worked so effectively that it has changed the world, and here they are: (If you’re looking to do the same then seek the help of a corporate branding agency)
Coca Cola are perhaps one of the most recognised brands across the globe, They have factories all over the world that world and advertisements on the same scale. Coca Cola’s branding worked so well that they managed to change the original Father Christmas colours of green to Coca Cola red! This colour change has worked so well that the majority people believe that Father Christmas has originally always been red.
A branding campaign is mainly based around the logo, and the recognition that the companies receive. Some companies have achieved a logo branding level that is so high that in order to advertise they simply have to use the branding on a blank canvas, which is exactly what Mcdondalds have done. Their logo is so powerfully recognised that it has become an advertisement in itself.
Some company’s branding has become so powerful that they can become instantly recognised just by their slogan. Nike’s slogan “Just Do It” is not just recognised internationally but people associate these words with the Nike way of life.
Branding as a way of life is the ultimate goal of a company. Nike have achieved this but Gucci take this idea further. Some people even use the word Gucci as a verb to describe when something is fashionable, and this ultimately is just free advertisement.
Some companies branding is so strong that they can stretch it out amongst a number of different companies. Warner Bros is a conglomerate that is so strong they have a business in almost every niche. Warner Bros have a monopoly in the production field.