Mary

Top 5 Influencer Marketing Agencies

Voted as the one of the best leading agency in branded content developing, Red Pill has wooed many people to share with their innovative strategies of delivery, production, creative creation and distribution all at one place. Voted to the second position by The Drum’s Creative Works, Red Pill works efficiently to its best creative sparks.

What are Influencer Marketing Agencies?

Influencer Marketing Agencies develop content for various brands with the help of bloggers and content writers. These agencies then spread the story of your brand through words and various sites and influences the people worldwide to try out your brand. Through words and content these agencies help brands to develop their influencer marketing strategies. Red Pill creates a bond of unique partnership amongst brands and influencers to come up with a mass audience and strategies to interest the curiosity of the audience as well which you can also check out at Red Pill.

The Top 5 Influencer Marketing Agencies

Amongst the many influencers the top five are Sephora with 258k views and 10k engagements, Pepsi with 1.4m views and 8k engagements, Machiniman with 155k views and 4k engagements, Too Faced Cosmetics with 3.1 m views and 4k engagements, Rock Star Games with 62k views and 4k engagements. The recommendations sent by these engages many people to look up the brands. To check and keep a count of the mass audience Red Pill has propriety selection tool that measures the statistics for over 26000 mass audience. Along with this Red Pill also has micro influencers in YouTube, Facebook, Instagram, Snapchat etc to garner more audience and make the content of the brand more influencing and easily available. Agencies may come and go but Red Pill is here to stay and you can look it up for yourself at http://redpill.co/.

The Work And Services Offered

Influencer marketing is an hot trend these days making quite an optimistic impact on reaching out to the millions worldwide. The services offered by Red Pill makes it a lot more advanced and unique from the rest. There are many marketing companies such as Red Pill and Yakety Yak who offer a number of services like a variety of choice of choice of influencers, completely unbiased and data-driven selection procedures, in-house as well as end-to-end production and certified strategies of distribution and measurement. Not only the services but the work also makes Red Pill a whole lot different from that of its contemporaries.

Always on the hunt for creative talent, Red Pill has worked with some of the finest brands and minds and is always looking for more inspiring and innovative ideas. Try Red Pill for better innovative brand content and influencer marketing. Reach out to millions with words and you take a chill pill while Red Pill does the work.

Ways To Improve Your Digital Design Skills

Posted on March 26, 2016 by Mary Posted in Design Leave a comment

Know How To Tell A Good Design Apart From A Bad One

Before you get obsessed about different tricks in digital designing, you have to know how to distinguish a good design and a bad one first. It’s hardly possible for you to create a good design unless you know what a good design looks like. Take a look at professional projects every day online at http://www.outrecreative.com/ and study what makes them good. This way, you’ll be able to apply those into your own work.

Understand Design Theory

People today like to take a faster route to get to their destination. But if you want to be a better designer in this industry you can’t skip the basic. You have to take the brainstorming stage seriously, understand the design theory first and add a visual skin later. There are no shortcuts here.

Create An Outlet For You To Experiment

Practice! Practice! Practice! Sounds cliché but it works. If you have a website or personal projects where you can keep working on your designing skills, try new things, experiment with unusual layout and colors, and just let your creative mind wander, it’ll hone your abilities. Don’t worry about coming up with great ideas, this is not about impressing people, but playing around and looking at where it’ll take you.

Develop Your Style

The digital design industry is growing every day, more and more people are entering this field. If you don’t improve you style of designing and create your trademark it’ll be difficult to stand out among competitors. Aside from that, you have to have your niche which people and potential clients will recognise because you’re good at it.

Teach What You’ve Learned

They say that if you can explain something simply enough that a kid will be able to understand it then that’s a proof you’ve really learned. Moreover, teaching people what you know is a great way to learn further because you are forced to dig deeper and better in order to deliver the knowledge accurately.

Obsolete Digital Marketing Strategies

Posted on March 7, 2016 by Mary Posted in Digital Marketing Strategy Leave a comment

The digital marketing industry is fiercely competitive and so any brand seeking digital marketing are held to these high standards. Digital media marketing is based on the idea of innovating a company and their brand through digital means. The online sphere is ever evolving and so marketing strategies have to evolve accordingly, if not eventually your techniques will become obsolete along with your business. It’s a dog-eat-dog world.

If you want to know exactly what strategies are now obsolete to avoid following these at your digital marketing agency then read on.

Email Marketing

Though everyone still uses emails using it as a marketing method was left pretty much in ancient times. This is because emails are held solely for business purposes (What is cold email marketing?) and most people do not sit and scroll endlessly through their lists. It is an outdate method that show little return. However thanks to emails we have seen the introduction of social media marketing, which is a great hit right now. It allows for user generated content and direct access to your company’s target audience as well as potential target audience.

Keyword Focus Only

Though keyword rich content is a great way to maintain your brand’s online status it isn’t a way to break ground in the rankings. It is not unheard of to find some digital agency Leeds that use keywords as their only method but in order to skyrocket in the results it is important to complement and implement SEO strategies alongside keyword rich content.

One Size Fits All

In the marketing world it is important to see each company and their brand as an individual. Applying the same techniques to each of your clients cannot work whatsoever as the search engine world can be seen as temperamental. What works for one client may not work for another. Marketing also relies on the trends at that particular time, meaning some clients may need more work than others. As an SEO agency you should offer a variety of bespoke packages.

Reviews

Though marketing is often seen as “faking it till you make it” reviews are often seen as a step too far. It is quite easy to see whether a company is all talk online as there is no trail of evidence to prove their work.

5 Ways In Which Branding Changed The World

Posted on November 12, 2015 by Mary Posted in Uncategorized Leave a comment

We live in a world where everything is branded. Branded refers to the recognition of a company. Branding at its most effective means that a company is recognised on an international scale. However in some cases of marketing branding has worked so effectively that it has changed the world, and here they are: (If you’re looking to do the same then seek the help of a corporate branding agency)

Coca Cola

Coca Cola are perhaps one of the most recognised brands across the globe, They have factories all over the world that world and advertisements on the same scale. Coca Cola’s branding worked so well that they managed to change the original Father Christmas colours of green to Coca Cola red! This colour change has worked so well that the majority people believe that Father Christmas has originally always been red.

Mcdonalds

A branding campaign is mainly based around the logo, and the recognition that the companies receive. Some companies have achieved a logo branding level that is so high that in order to advertise they simply have to use the branding on a blank canvas, which is exactly what Mcdondalds have done. Their logo is so powerfully recognised that it has become an advertisement in itself.

Nike

Some company’s branding has become so powerful that they can become instantly recognised just by their slogan. Nike’s slogan “Just Do It” is not just recognised internationally but people associate these words with the Nike way of life.

Gucci

Branding as a way of life is the ultimate goal of a company. Nike have achieved this but Gucci take this idea further. Some people even use the word Gucci as a verb to describe when something is fashionable, and this ultimately is just free advertisement.

Warner Bros.

Some companies branding is so strong that they can stretch it out amongst a number of different companies. Warner Bros is a conglomerate that is so strong they have a business in almost every niche. Warner Bros have a monopoly in the production field.

How To Choose Your Target Area For Leaflet Distribution

Posted on October 15, 2015 by Mary Posted in Leaflet Distribution Leave a comment

The main features of leaflet distribution are efficiency and reaching potential customers directly. In order to accomplish both of these, it is important to choose the target area carefully. It will determine whether the Kent leaflet distribution campaign will be a success or a failure. It is not enough to simply choose a random crowded place as the target area for leaflet distribution. Though it could yield results, it is not very efficient. Whether it is a mail or door to door leaflet distribution, there are a lot to consider before you can choose the right target area. Here are some tips on how to choose your target area for the campaign.

Know your customers demographics – By identifying your customers clearly, you will know to a certain extent the demography of your customers.This can help you identify which places your customers often hang around or what activities or places interest them. For example, if you’re aiming at business men, there are plenty of serviced offices in Liverpool street by Loc8 Commercial, where people will be to take leaflets. You can integrate both customer and market analysis to your advantage.
1. Use customer analysis – You can have a business expert help you identify the demography of your customers. You will know their gender, age, interests, occupation, affiliation and many more. Once you know these, you will have some basis on which places most of your potentially customers congregates.
2. Use market analysis – Aside from customer analysis, market analysis is also important. It can provide you a picture on how much of the product or services customers usually have, the frequency and which season the market will demand more from your company.
Know the demographics in every neighborhood – Since you are aiming to select a target area to directly reach potential customers, you need to know the demographics in every location which your business operates.
1. Use statistics – You can check the statistics to compare which neighborhood most of your customers live in order to maximize the leaflet distribution campaign. There are different statistics and surveys which can provide useful information to help you determine the ideal target area.
2. Use observation – Do not trust all surveys and statistics especially if you got it online. It is better to verify the information by visiting the neighborhood to see if all the claims and data are correct.
Conduct case studies – It is never a bad practice to have too much data. Conduct a case study if you have some funds to spare.
1. Use existing data – You can use existing data to help you jump start the case study such as narrowing the size or location for the research.
2. Use professional and appropriate researchers – If there are no surveys or statistics existed which you can use to your advantage, it is better to hire an expert who will conduct a case study for your business.

If your budget is limited, try focusing on the target area with the most number of potential customers. If you have some funds to spare, you can run the campaign on several target areas to maximize the effect and chance for profit.

Wear Your Design On Your Sleeves

Posted on August 7, 2015 by Mary Posted in Uncategorized Leave a comment

There are artists by profession, those who do it for a living. But, there are those who simply like to do their craft as a hobby. And then there are those who are into it as a form of release, to express their selves if they are not much of a talker. However, no matter where you belong as an artist or designer, one thing remains the same; you find joy in having your work seen by others.

Having said that, if you have been using the same medium when it comes to your art, you might wanna try something new? Put it on a t-shirt! A lot of people are into t-shirts with unique prints, graphics, quotes or cartoons. At Print Some, you can create your own design for the t-shirt that you want to order.

So whether you want to use those shirts for personal use, give them as gifts, sell them, or whatever you please, you can now display your creation for the world to see.

Now, those sketches on table napkins from that restaurant that you always go to for solitude, quotes that you write on any writing material you get your hands to, or any design you have kept to yourself all these years because you don’t know what to do with them can stare back proudly to anyone staring at those t-shirts that you used as canvas for them.

You will literally be wearing your heart on your sleeves! Have the guts to put your designs on display at feel confident wearing them through personalized t-shirts. Why bury those unique ideas if you can wear your designs on your sleeves instead?

Felt inspired all of a sudden? Visit Print Some and see how you can do this and start creating. Break into the T shirt printing UK scene.

Things That You Should Know Before Launching Your Leaflet Distribution

Posted on July 7, 2015 by Mary Posted in Uncategorized Leave a comment

You probably know by now that opting to go for leaflet distribution as your marketing technique is very cost effective, especially for small businesses. Even big companies still uses this method because of its proven efficiency.
Although despite of this fact, just like how you should assume that internet based marketing methods is the only method that works, you also shouldn’t look at leafleting like it’s the only effective way. On that note, no matter how you look at leaflet distribution as a marketing campaign, there are important matters that you should definitely know before pushing through with it. Before you worry about the picture, style, content and how the flyer will generally look like, be sure that you planned and research for the most essential facts first.
Here are some of those things which you should cover beforehand:

Your Target Audience/Market For Your Leaflets
Before anything else, you should of course know the demographics of your target audience or market. This will be the primary basis of how the leaflets will turn out to be.

Where Your Target Audiences Usually Are
It’s important to know the buying behaviors of your target audience, and in order to know that you would have to know where they socialize, work, live, visit, and shop first.

The Expectations Of Your Target Market
You can’t just decide to print small sized leaflet or flyers with simple information or a lengthy one complete with eye-catching photos and detailed information just because you feel like it. It has to depend on your target markets expectation. Knowing what and how to present yourself according to their expectation is more likely to help you achieve your goal.

There you go! You now have the first and vital information that you must gather in order to start the planning stage and before printing and handing out anything to the public.

Once you’ve got everything covered visit leaflet distribution essex and they’ll take you the rest of the way.

Staying ahead of the online marketing curve…

Posted on June 26, 2015 by Mary Posted in General, Online Marketing, PPC, SEO Leave a comment

Business has always been about staying ahead of the competition in giving quality products and services which the market demands. And marketing is a vital part in business to achieve success. Given today’s advancement towards the internet and digital age. It is no secret that the business industry will take the opportunity to turn the circumstances towards its advantage. With all the applications of internet and digital technology, nothing seems to make a greater impact in business than online marketing.

Online marketing utilizes the prowess of internet in most if not all aspects of marketing including advertisement, sales and product promotions. Online marketing has a lot of aspects including business websites and social media marketing. Here are some benefits in employing online marketing for the business.

Cost

Running a marketing campaign has always been costly for any business. Traditional ads which use radio, television and magazines are expensive. The cost for running an online marketing campaign is way less. Even paid websites like YouTube and Google Ads are way cheaper than any traditional marketing means. If you’re going to run a PPC or SEO campaign, invest in a local SEO consultant.

Reach

Internet can reach everyone in the world as long as they have access to the internet. This provides way more reach than television which networks are often limited in reach. With a lot of people using internet every day, the online presence is huge for any business.

Convenience

Companies which have websites can now gain profit 24/7. This overcomes the barriers of weekends and graveyard hours which are costly to run a business operation. Websites do not need store attendant to make sales. Online shopping has become a trend as well for consumers.

Business – Customers Relationship

Running an online marketing campaign especially using the social media sites will bring the company closer to its clients. Customers can provide feedback regarding the services and products of the company while the company can promote their products and services to the clients. When a company replies on a testimonial or feedback of a customer, the customer feels he is valued and heard by the company.

Personalisation

Each customer is unique therefore it will be beneficial for the business to personalise offers. By personalising the offer, the customer feels the company went beyond his expectation who turns into a loyal customer who will promote the brand for free.

With these advantages in online marketing, adding this marketing strategy to a business can give massive business potential to outdo or keep up in the business industry. More companies are now using online marketing for their business and many more are considering it. All companies should take advantage of this low-cost high-reward marketing strategy.

Marketing Evolution

Posted on June 24, 2015 by Mary Posted in General Leave a comment

Marketing has been one of the best tools that mankind has created. The spreading of information about a certain product, convincing them that a product is now something that you cannot live without. Because of marketing, this has become one of the primary reasons why the world is developing exponentially. But before all of this happened, this simple tool had a very humble beginning.

Starting from the simple trade long ago where village folks and farmers trying to exchange the goods that they have for something else. Goods were harvested from the farm lands and bought to the local market and shared with anyone who passed by. Exploration made marketing essential in simple trade. Explorers buying bulk from the vendors who marketed them better but once the goods were all sold, the vendors would end their day with money in their pockets. Since the beginning of time until the 19th century this was how people marketed their goods.

Then the Industrial age came. Creating machines that can produce more goods at a shorter span of time, marketing became wider, people marketed their products further than before because products became so easy to produce, then marketing became non-stop. Mass production came, then people were able to market their products as being cheaper and with better quality. For almost 60 years vendors fought over the consumers who sought for the cheapest and most durable product.

Thanks to the industrial age, products became easier to produce. Many more businesses stood up and created more products thus creating more competition for market share so price became the competitive edge everyone had. It was all about the price which was the sales era.

After World War II, companies realized that the sales orientation was not resonating well with the customers. Thus Manufacturing firms created their own Marketing Departments, hiring people to come up with ways on how to sell their products thus coming up with phrases such as: “All new and improved” and “now with a hint of lemon”, luring people into buying their product because it was said to be “better”. This paved the way to realizing that marketing in itself can be its own business which sprouted companies in which its sole purpose was to market products from the manufacturers. Until now marketing companies still stand tall as one of the biggest businesses in the world making millions of dollars. Manufacturers want their goods to be sold by the millions so they pay millions to tell people about their product.

But once the internet came around which has brought forth the digital information age, businesses saw the opportunity that they can use the internet to reach millions of people and market their products there. Now anyone with anything to sell has been able to market their products over the internet saving them money.
Marketing has been responsible for the purchasing of goods which has led to thriving businesses making our world develop into something that we could not even imagine before.

Best Places To Buy Computer Supplies

Posted on June 10, 2015 by Mary Posted in Uncategorized Leave a comment

With how fast technology has evolved, computers have become a common place for every office, home, and store. With that, the needs for computer supplies have accelerated as well. And of course, aside from cheap finds, a high quality of product is a must too. Now the thing is, where do you get computer supplies that are affordable and still of a high quality? Don’t worry, that’s exactly why we’re here, to help narrow down your search. Here are the five best places that we highly recommend when it comes to computer supplies.eBay

What is not available on eBay these days? It’s not even a surprise that you can find bargain prices on computer supplies here. However, your wallet might complain a little on the shipping costs that will have to pay since every part will have to be bought from different sellers.

Newegg

If you’re looking for a place to buy computer supplies in a very low price, great customer service, with easy to access website, Newegg is the place to go.

Amazon

Amazon is not just a place to buy books. Electronic and computer parts are also sold here, just make sure that you know the brand name and model number that you need so avoid having a hard time looking for parts. But other than that, you are sure to find excellent deals here.

TigerDirect

The best customer service, shipping, and reputation? Check! Wide selection of computer parts with big discounts? Check and Check! For being the largest supplier of computer parts in the world, TigerDirect is no wonder the go to site for most buyers.

The Nerds

Want more than compute supplies? TheNerds should be good. Aside from great computer components that the offer, with almost the same caliber of TigerDirect; they also sell office products, home electronics, outdoor gear, and housewares.

Suppliers Compared

However if you have no use for buying supplies why not try renting? Suppliers compared have everything from photocopier rental to basic office supplies and you’re guaranteed to save money.

Author Archives: Mary