Marketing has been one of the best tools that mankind has created. The spreading of information about a certain product, convincing them that a product is now something that you cannot live without. Because of marketing, this has become one of the primary reasons why the world is developing exponentially. But before all of this happened, this simple tool had a very humble beginning.
Starting from the simple trade long ago where village folks and farmers trying to exchange the goods that they have for something else. Goods were harvested from the farm lands and bought to the local market and shared with anyone who passed by. Exploration made marketing essential in simple trade. Explorers buying bulk from the vendors who marketed them better but once the goods were all sold, the vendors would end their day with money in their pockets. Since the beginning of time until the 19th century this was how people marketed their goods.
Then the Industrial age came. Creating machines that can produce more goods at a shorter span of time, marketing became wider, people marketed their products further than before because products became so easy to produce, then marketing became non-stop. Mass production came, then people were able to market their products as being cheaper and with better quality. For almost 60 years vendors fought over the consumers who sought for the cheapest and most durable product.
Thanks to the industrial age, products became easier to produce. Many more businesses stood up and created more products thus creating more competition for market share so price became the competitive edge everyone had. It was all about the price which was the sales era.
After World War II, companies realized that the sales orientation was not resonating well with the customers. Thus Manufacturing firms created their own Marketing Departments, hiring people to come up with ways on how to sell their products thus coming up with phrases such as: “All new and improved” and “now with a hint of lemon”, luring people into buying their product because it was said to be “better”. This paved the way to realizing that marketing in itself can be its own business which sprouted companies in which its sole purpose was to market products from the manufacturers. Until now marketing companies still stand tall as one of the biggest businesses in the world making millions of dollars. Manufacturers want their goods to be sold by the millions so they pay millions to tell people about their product.
But once the internet came around which has brought forth the digital information age, businesses saw the opportunity that they can use the internet to reach millions of people and market their products there. Now anyone with anything to sell has been able to market their products over the internet saving them money.
Marketing has been responsible for the purchasing of goods which has led to thriving businesses making our world develop into something that we could not even imagine before.