The digital marketing industry is fiercely competitive and so any brand seeking digital marketing are held to these high standards. Digital media marketing is based on the idea of innovating a company and their brand through digital means. The online sphere is ever evolving and so marketing strategies have to evolve accordingly, if not eventually your techniques will become obsolete along with your business. It’s a dog-eat-dog world.
If you want to know exactly what strategies are now obsolete to avoid following these at your digital marketing agency then read on.
- Email Marketing
Though everyone still uses emails using it as a marketing method was left pretty much in ancient times. This is because emails are held solely for business purposes (What is cold email marketing?) and most people do not sit and scroll endlessly through their lists. It is an outdate method that show little return. However thanks to emails we have seen the introduction of social media marketing, which is a great hit right now. It allows for user generated content and direct access to your company’s target audience as well as potential target audience.
- Keyword Focus Only
Though keyword rich content is a great way to maintain your brand’s online status it isn’t a way to break ground in the rankings. It is not unheard of to find some digital agency Leeds that use keywords as their only method but in order to skyrocket in the results it is important to complement and implement SEO strategies alongside keyword rich content.
- One Size Fits All
In the marketing world it is important to see each company and their brand as an individual. Applying the same techniques to each of your clients cannot work whatsoever as the search engine world can be seen as temperamental. What works for one client may not work for another. Marketing also relies on the trends at that particular time, meaning some clients may need more work than others. As an SEO agency you should offer a variety of bespoke packages.
Though marketing is often seen as “faking it till you make it” reviews are often seen as a step too far. It is quite easy to see whether a company is all talk online as there is no trail of evidence to prove their work.